Motley x Evalart: turning a pricing-model transition into clear, data-driven customer communication
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March 27, 2026
How we partnered with Evalart to make a pricing change announcement individualised to each customer.
When we built Motley, our mission was simple: help our users turn complex business data into structured narratives that their customers can immediately understand.
Our collaboration with Evalart took us precisely to the kind of challenge we’re designed for. Evalart is a leading assessment platform used by recruiters in Latam. After being acquired by Noosa Labs in 2023, the company embarked on a complete modernisation journey — refreshing key product features, expanding its catalogue with new tests, and redefining its pricing model. The shift required a transparent, data-anchored explanation for every customer.
Here’s how we worked together to create personalised, insight-rich presentations that helped customers understand the new model with clarity and confidence.
The challenge
Evalart was shifting from a price-per-test model to a price-per-candidate model. While beneficial for customers, it raised natural questions:
How will this affect my current usage? What metric should I track going forward? Where will I land in the new pricing structure?
To support a smooth transition, Evalart needed a communication approach that:
- Highlighted each customer’s new leading KPI under the candidate-based model
- Compared year-to-date performance against the equivalent legacy metric
- Showed a usage-relevant subset of the new pricing table
- Provided a clear pricing recommendation and call to action
- Summarised the value delivered year-to-date
- Scaled to 200+ customers without creating manual work for the team
Our approach
1. Data & structuring
We collaborated with Evalart to connect their usage data to our semantic layer, making it easy to define the relevant usage charts, KPIs, and computed values.
2. Creation of a master presentation
With Evalart, we built a master deck for the pricing change announcement.
- Nominal: for each customer
- Year-to-date comparison: candidate-based vs test-based performance
- Relevant pricing tier: the exact slice of the table tied to real usage
- Pricing recommendation: where they fall in the new model and why
- Call to action: a specific next step tailored to each customer
- Value summary: impact delivered since the beginning of the year
By connecting Motley to their email system, we created a seamless flow from deck resolution to personalised communication.
3. Automation & delivery
Once configured, Motley automatically generated a personalised presentation for every customer, more than 200 reports, all produced without human intervention, and automatically sent the presentations through their mailing platform, achieving exceptional engagement:
- 75% + average open rate
- 32% + click rate
The metrics validated both the clarity of the message and the usefulness of the personalised insights.
The results
- 200+ clients were notified automatically, with zero manual work for the Evalart team.
- Every customer received a clear, personalised explanation of how the new pricing model affects them.
- The new leading KPI became easy to understand and track.
- Customers got precise pricing-tier guidance based on their usage.
- Year-to-date value was summarised simply and transparently.
- Engagement metrics were exceptionally strong
- Evalart smoothly, quickly, and consistently scaled a major pricing transition.
Final words
Helping Evalart communicate a pivotal business change, at scale and with narrative clarity, is exactly the kind of partnership that continues to shape Motley’s platform.
But even more, working with customers who don’t settle on average had a massive impact on the platform. Evalart’s needs pushed us to deliver features such as dynamic tables, which are now a core part of our platform.
Looking forward to the next phase of our collaboration!